The Watch Market Update: Summer Watch Trends & Rising Demand

With the weather warming up and summer just around the corner, interest in the perfect holiday watch is reaching a peak.

Whether for beach days, travel adventures or simply elevating your seasonal style, certain models consistently capture collector and buyer attention and this year is no different.

Bi-Metal & Sports Models in the Spotlight

Among the most sought-after categories are bi-metal watches and sports models, prized for their versatility, durability and timeless appeal. In particular, the Rolex Submariner Date continues to shine as a perennial summer favourite. Its blend of robust construction, iconic design, and water resistance makes it the go to choose for both seasoned collectors and newcomers looking for a reliable companion on holiday or every day.

New Releases Already Hitting the Pre-Owned Market

The ripple effects from Watches and Wonders 2025 are already evident, with some of the newest releases starting to appear on the pre-owned market. One highlight we’re thrilled to share is our recent acquisition of an unworn Rolex Oyster Perpetual 41 with Pistachio dial a model that only debuted in April this year.

Unsurprisingly, the Pistachio dial model sold almost immediately before it was even listed on our website. It’s popularity echoes that of the discontinued turquoise dial Oyster Perpetual, which similarly captivated collectors with its fresh, vibrant aesthetic. This swift sale is a clear sign of strong demand for Rolexs’ bold dial colours, especially in sought-after sizes like the 41mm.

Market Movements: Steady Value Growth

From a broader perspective, the market is showing encouraging signs of steady growth. We’re currently seeing an approximate 2% increase in values for stainless steel pieces across both Rolex and Patek Philippe portfolios. This modest but meaningful appreciation highlights the ongoing strength and resilience of the luxury watch market.

Looking Ahead

As summer approaches, expect demand for sportier, versatile watches to remain strong. Whether you’re looking for a classic bi-metal or the latest in Rolex innovation now is an exciting time to explore opportunities in both the new and pre-owned markets.