
ABOUT US
Our Story
Watches of Bath was founded in 2020 by James Mercer, a lifelong horology enthusiast with a passion for heritage, precision, and the enduring beauty of mechanical craftsmanship. What began as a personal collection - lovingly built through years of careful curation and study - soon drew the attention of fellow collectors and connoisseurs who recognised James’s eye for exceptional timepieces.
Operating initially from a small private office in Bath, James built the business around a simple but powerful philosophy: that luxury should feel personal, and that the world’s finest pre-owned watches deserve to be passed on with care, knowledge, and integrity.

As demand grew, so did the reputation of Watches of Bath. Clients came not just for the watches, but for the experience - private viewings, expert advice, and a transparent, trust-based approach to sourcing and selling rare timepieces. Today, the brand is known for its curated selection of pre-owned luxury watches and designer handbags, as well as its private Bath showroom, offering clients a calm, considered environment to explore exceptional pieces.
From one collector to a community of collectors, Watches of Bath remains committed to timeless quality, personal service, and a passion for luxury that never goes out of style.