The Watch Market Update: Spring Trends & Shifting Values

As we move into the spring season, the watch market is beginning to show signs of renewed activity.

Warmer months often bring with them an increase in demand, and this year is no exception particularly for stainless steel models, which continue to dominate both interest and sales.

Rolex Price Increase & Market Ripple Effect

Rolex recently implemented another round of retail price increases, and as expected, these adjustments are already beginning to impact the secondary market. We’ve observed a general uplift in resale values, especially for popular stainless steel references. Whether it’s the ever-reliable Submariner, the Explorer, or the increasingly in-demand GMT-Master II, collectors and buyers are responding to the price shift by investing in pieces before they climb further.

This phenomenon isn’t unusual Rolex’s pricing strategy has historically influenced the entire watch ecosystem. A rise at the retail level often reinforces confidence in the pre-owned market, as buyers perceive continued brand strength and price stability.

Solid Gold Models: A Growing Opportunity

In contrast, solid gold Rolex models both yellow and rose gold have also seen significant increases in retail pricing. However, the secondary market has not responded in the same way, at least not yet. Many pre-owned gold references are still trading at values well below their updated RRP, creating a unique opportunity for savvy buyers.

In some cases, the difference between retail and pre-owned pricing can represent substantial savings, particularly for less sport-focused models or those with precious metal cases and bracelets. For collectors who may have previously considered gold watches out of reach, or for those looking to diversify beyond steel sports models, now could be a smart time to explore this segment of the market.

Key Takeaways:

• Stainless steel models remain the top choice and are seeing a general increase in market value following Rolex’s price adjustment.

• Solid gold models offer rare value in the current market, with prices remaining steady on the pre-owned side despite rising RRPs.

• Spring is traditionally a strong season for watch sales making this an ideal time to buy or sell before prices potentially move further.

As always, the key in today’s market is informed buying. Whether you’re investing in a high-demand steel piece or considering the luxury and value of solid gold, we’re here to guide you with expert insight and curated inventory.